Editor's Note: QR Codes Are Big in Texas

But that wasn't the only love shown to QR codes at the event. During his opening keynote address, Urban Outfitters' CEO Glen Senk stressed the importance of connecting shopping experiences via mobile. Senk noted that the key to making these connections will be allowing customers to scan a tag on an item to instantly receive consumer reviews and information. Customers will then be able to make a purchase via their mobile device — and without having to have a store associate nearby. Senk estimates that Urban Outfitters will have some sort of mobile technology in its brick-and-mortar stores by the end of the year.