Editor's Note: QR Codes Are Big in Texas

Or at least they were a big subject discussed at the 
2010 Shop.org Annual Summit in Dallas, which I attended in late September.

The conference was full of energy and excitement. This editor came away feeling that cross-channel retailers were back and ready to attack the busy holiday season head on. One subject kept coming up repeatedly at session after session and on the trade show floor: quick response (QR) codes, those relatively boring 2-D codes that are suddenly very sexy and popular in the retail space.