Q&A: Redcats on Web Marketing and the Importance of Unique Product Design

Catalog Success: Are there actions catalogers should take this year as a result of the economic unpredictability you previously mentioned?
EF: I can’t speak for all catalogers, but as an apparel merchant, the unpredictability pushes us to be shorter in our lead times and shorter in our stock coverage to accelerate product rotation. That’s the first move I’d recommend. Secondly, at the industry level, we need to talk more with the government and the USPS to make them realize they’re damaging the industry with these increases. And there are lots of jobs at stake.