Q&A: Redcats on Web Marketing and the Importance of Unique Product Design

Catalog Success: How will your overall mailing plans change this year, if at all?
EF: Clearly, we’re getting tighter and tighter on circulation. Last year we had also some paper price increases, and although that’s likely to be a bit more stable this year, generally we’ll reduce circulation. It will vary from title to title. Some titles are doing extremely well, and for those we’ll increase circulation. But overall we’ll move money from paper catalogs to the Internet.