Q&A: Redcats on Web Marketing and the Importance of Unique Product Design

Catalog Success: How’s the catalog marketing economic climate shaping up for 2007?
Eric Faintreny: For apparel retail in particular, 2006 didn’t end very well. I suspect we’ll have more of the same in 2007. It’s an unpredictable environment, especially for catalogers, given the upcoming postal rate increase. We had the big increase in 2006, and with another one coming so quickly, it puts a lot of pressure on us to achieve sales growth without increasing prospecting.