Q&A: Redcats on Web Marketing and the Importance of Unique Product Design

Continuing last week’s look at challenges facing catalogers in the new year, Catalog Success spoke with Eric Faintreny, chairman/CEO at multititle cataloger Redcats USA, which mails the apparel catalogs Chadwick’s and Jessica London, outdoor sporting goods catalog The Sportsman’s Guide and home furnishings catalog Brylane home. Among Faintreny’s goals for the coming year are expanding a successfully tested Web site, doubling his product design staff and cutting inventory turn.