Q&A at the NRF: Office Depot’s Rubin on Retailer’s Multichannel Integration

Catalog Success: Where is there the biggest room for improvement at Office Depot?

Rubin: We just redesigned our site so customers don’t need to make as many clicks. Our changes are more evolutionary than revolutionary.

Catalog Success: With such formidable rivals as Staples and Office Max, what’s your secret to staying ahead of the competition?