Q&A at the NRF: Office Depot’s Rubin on Retailer’s Multichannel Integration

Catalog Success: What is your business solutions division’s primary target audience?

Rubin: The division’s customers range from small home office operators to large companies, but it’s not a one-size-fits-all approach. This is particularly evident in the [breadth of] our Web site, which is the second or third largest e-commerce site behind Amazon and Dell. The site and catalog answer customer questions, but they’re truly commerce oriented.