Q&A at the NRF: Office Depot’s Rubin on Retailer’s Multichannel Integration

Catalog Success: How do your different marketing channels work in conjunction with one another?

Rubin: We have three unique divisions; the business solutions division includes our catalog and Web site channels. It’s a core component of our business in North America. And our Web site and catalog are not only marketing vehicles; they’re true selling vehicles. The catalog, which has evolved to become more solutions oriented, helps make these channels work together.