Q&A at the NRF: J.C. Penney’s CEO Discusses Multichannel Evolution

Catalog Success: How are you able to mold your customers from one or two of your channels to the other(s)?

Ullman: We installed 35,000 point of sale [Internet terminals] in our stores a year ago for customers to find what they couldn’t find in the stores they were in. These [terminals] help them find products either in other stores or on our site.