Q&A at the NRF: J.C. Penney’s CEO Discusses Multichannel Evolution

Ullman: We have a very experienced management team running our catalog and Internet. When [Penney Executive Vice President/ JCPenney Direct President] John Irvin and his team came in with the [catalog and Internet marketing] experience they had; They found ways that were no longer successful in assortment planning and merchandising and changed them appropriately.