Q&A at the NRF: J.C. Penney’s CEO Discusses Multichannel Evolution

Ullman: Over the past year, it has evolved more, becoming more lifestyle oriented. But it was successful from the beginning because we already had the catalog. Some other advances, such as blogs, however, are not a direction of ours, because it remains a successful commerce site.

Catalog Success: You’ve outlasted the other old-time general merchandise big book cataloger/retailers like Sears and Montgomery Ward: How?