Q&A at the NRF: J.C. Penney’s CEO Discusses Multichannel Evolution

Catalog Success: How do you see the role of your big book catalog changing?

Ullman: We have a number of specialty catalogs and that’s where our growth has been. Our big book is still important; it still plays a role, especially among our more loyal customers, and it’s still successful.

Catalog Success: How is your Web site evolving?