Q&A: Children’s Wear Digest on Catalog Circulation Cuts and New Web Promotions

CS: Are you segmenting the e-mails you send for the program?
TS: We do segment our e-mails generally. But for this program, everyone who has an e-mail address will receive this offer. Some offers are for select customers, but this is for everyone. And we have e-mail addresses for about 85 percent of our customers