Q&A: Children’s Wear Digest on Catalog Circulation Cuts and New Web Promotions

CS: And you’re promoting it via e-mail exclusively?
TS: We have up to this point, but we’re planning to alert our affiliates to the promotion, as well as our pay-per-click search firm. Both groups are aware of the promotion code, so they’ll be using that in their own promotions. But it’s exclusively for the Web. We won’t offer it to customers who call in their orders.