Q&A: Children’s Wear Digest on Catalog Circulation Cuts and New Web Promotions

CS: How did you test that in 2006?
TS: In July and November of 2006, we talked to select vendors and worked with one in particular to run the tests. From those results we determined it would work well. Customers responded positively to it, and it helps bring in sales during months that aren’t usually as big for us. It’s a unique program, perhaps unique to our business because we do advertise the vendors that we sell. A lot of other catalogers do their own private labels or keep their various brands equal in customers’ minds.