Q&A: Children’s Wear Digest on Catalog Circulation Cuts and New Web Promotions

CS: Any Web initiatives this year?
TS: We’re planning a new offer this year. We tested it twice this past year. We’re calling it “Vendor of the Month,” a discount on one particular vendor’s merchandise for an entire month. That will only be available through our Web site, and we’ll provide, via e-mail, a promotion code to receive the discount. Each month will be a select vendor, and customers can receive a 10 percent discount on that merchandise. We’ll do that every month this year.