Q&A: Children’s Wear Digest on Catalog Circulation Cuts and New Web Promotions

Catalog Success: What’s your take on the catalog marketing economic climate?
Tracy Schneider: We’re seeing in our business that the catalog is beginning to take a back seat to the Web site. If we’re just looking at print catalogs, that’s declining. But overall, our business will continue to grow because more people are shopping online. We’re making up for the print decline elsewhere, and I think that trend is happening throughout the industry.