Q&A: Children’s Wear Digest on Catalog Circulation Cuts and New Web Promotions

In light of the forthcoming postal rate increase, some catalogers, such as children’s apparel merchant Children’s Wear Digest, are cutting catalog circulation and adding Web-exclusive promotions. This enables them to better serve an increasingly multichannel customer base.

Tracy Schneider, vice president of marketing and operations for the Richmond, Va.-based cataloger, explains the rationale behind this decision, as well as a new promotion that shows promise for the company.