Q&A: BlueSky Brands’ Richard Hebert on Recent, Future Acquisitions, Goals

CS: Where do you see BlueSky in the next five years? Will you continue to be a major catalog player?
RH: Catalog isn’t our sole focus. We’re looking to put together a portfolio of direct merchandise companies. A lot of them happen to be catalog, but there are many companies out there that have a big Web component or other direct channels. Whether it’s solo direct mail, direct response TV or print. We’re not confining ourselves to just catalog, but we do intend to be a big player. That’s our ambition and we’re aiming accordingly.