Q&A: BlueSky Brands’ Richard Hebert on Recent, Future Acquisitions, Goals

CS: What are your immediate plans for those two licensed brands?
RH: We want to grow them. We’re investing in infrastructure, such as new e-commerce platforms and expanded e-marketing, in addition to expanding traditional catalog marketing. We’ll also test alternative direct marketing strategies.

CS: Is the infrastructure for those brands remaining in place?
RH: The front end of these businesses, the brand team, which consists of marketing, merchandising, creative and inventory management will remain intact. At corporate, we’ll take on the human resources, the finance and the administration side of things. These two businesses have separately contracted with AB&C to operate their fulfillment.