Q&A: BlueSky Brands’ Richard Hebert on Recent, Future Acquisitions, Goals

CS: Regarding the licensing agreements with Winterthur and the National Wildlife Federation, what’s in it for BlueSky?
RH: We’re licensing the brands. We’re running the catalog businesses for them, operating them on their behalf. We gain all the benefits of operating those businesses as if we own them. But we don’t own them. These are licensing agreements with the sponsoring institutions and we work in close partnership so to the consumer it appears as if there’s no change.