Web Exclusive: Q&A Tool Produces Clickthroughs and Conversions for Sierra Trading Post

It's those emails which have proven the real value for Sierra Trading Post. In many cases, the answer provided solves a purchase-blocking question. Consider the following:

• Within one month of implementing AnswerBox, more than 1,000 answers to consumer questions were posted.
• Clickthrough rates for the answer notification emails were 300 percent higher than traditional email campaigns, and conversion rates trended 50 percent higher, too.

“AnswerBox is not only a valuable sales tool for us, but it’s also incredible for customer engagement,” said Mike Tran, web technology specialist at Sierra Trading Post, in a PowerReviews’ press release. “It gives us insight into the types of questions our customers have, and let’s us know where our product information may be lacking. And the total revenue generated solely from this tool continues to rise.”