Web Exclusive: Q&A Tool Produces Clickthroughs and Conversions for Sierra Trading Post
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Joe Keenan
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Using the AnswerBox solution, visitors to Sierra Trading Post's product pages can post product questions on the site to be answered by other visitors, staff members or subject matter experts. It's part live chat, part social shopping. As soon as a question is answered, an email is sent to the visitor who posed it.
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- Companies:
- PowerReviews
- Sierra Trading Post
E
Joe Keenan
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Joe Keenan is the executive editor of Total Retail. Joe has more than 10 years experience covering the retail industry, and enjoys profiling innovative companies and people in the space.
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