Web Exclusive: Q&A Tool Produces Clickthroughs and Conversions for Sierra Trading Post

Like most every other marketer these days, Sierra Trading Post strives to make each interaction with consumers — no matter the channel — a positive one. This includes its e-commerce site, where the discount apparel and home furnishings retailer has recently launched a Q&A tool from PowerReviews, a provider of customer reviews and social commerce solutions, designed to aid perplexed consumers.