Web Exclusive: Q&A Tool Produces Clickthroughs and Conversions for Sierra Trading Post

Problem: Sierra Trading Post, a cross-channel retailer of discounted outdoor gear, shoes, men’s and women’s clothing, accessories, and home furnishings, sought to enhance customer satisfaction and boost sales conversions.
Solution: Implemented an online question-and-answer (Q&A) solution.
Results: Within one month of rolling out the tool, 1,000 answers to consumers’ questions were posted. Emails notifying visitors that their questions had been answered generated 300 percent and 50 percent increases in clickthrough rates and conversions, respectively, vs. traditional email campaigns.