Industry Eye: Shop Talk - Q&A; Web Content
Q&A with 'Shoptimism' author Lee Eisenbreg. Adding value for customers increases their value to YOU
Added-value items are appropriate on both consumer and B-to-B websites. They range from blogs about product designs and features to "how to choose an ergonomic chair" to tips for proper fit for jeans on an apparel site.
These tools keep consumers on your site longer and give them more confidence to purchase once they have information that helps them decide. Here are some marketers using "added value" effectively online:
- Companies:
- Lenser
- People:
- Lee Eisenberg
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