Industry Eye: Shop Talk - Q&A; Web Content
Q&A with 'Shoptimism' author Lee Eisenbreg. Adding value for customers increases their value to YOU
web content: Adding Value for Customers ?Increases Their Value to YOU
For years, catalog marketers advocated adding small articles and sidebars to catalogs to increase consumer confidence. These tidbits are referred to as "added value," and they add richness to the buying experience. In fact, they often improve order sizes and bottom lines.
- Companies:
- Lenser
- People:
- Lee Eisenberg
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