Industry Eye: Shop Talk - Q&A; Web Content
Q&A with 'Shoptimism' author Lee Eisenbreg. Adding value for customers increases their value to YOU
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AAROI: What's your take on shopping in 2010?
LE: Most people I've talked ?to have a far greater appreciation of value than they did just a few years ago. For example, women's fashion blogs are talking more about "cost per wear" than about whose designer label is attached to an item. One really positive development is how the internet has made prices more transparent, as well as given us all literally millions of personal shoppers who work on our behalf: consumers who buy various products then post reviews to either warn us against something or endorse an item's benefits and features. Bottom line: People are cutting down on spending, but there are tools at hand to enable everyone to spend smarter.
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- Companies:
- Lenser
- People:
- Lee Eisenberg
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