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Q&A with 'Shoptimism' author Lee Eisenbreg. Adding value for customers increases their value to YOU
Q&A With 'Shoptimism' Author, Lee Eisenberg
As the economy creeps back and holiday season is upon us, the $64,000 question is whether consumers will start buying again. Lee Eisenberg — best-selling author, former Lands' End executive and former Esquire editor — certainly thinks so. His new book, "Shoptimism: Why the American Consumer Will Keep on Buying No Matter What," released in October, explores Americans' love affair with shopping. All About ROI asked Eisenberg his thoughts behind the book and his outlook for all forms of retail.
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