Q&A: eBags’ Peter Cobb Explains Secrets to His Company's Record-Breaking Success

ROI: Anything you can improve for next year?
PC: There are always things that you look at. It's like homeowners looking at their kitchens. It looks perfectly fine to the outside eye, but if they live with it everyday you know there are some issues. We understand that consumers are impatient and want to have as few clicks as possible to find the perfect bag. That purchase funnel needs to continue to shrink.