Q&A: eBags’ Peter Cobb Explains Secrets to His Company's Record-Breaking Success

We also had some great deals out there for consumers. We negotiated with all of our 550 brands and said, "Let's not wait until the traditional period of Dec. 26, when you start giving us products that are on sale so that we can run inline with the traditional big-box department stores’ white sales in January. Let's play it differently. Let's have sales when shoppers are in our online stores."