Q&A: eBags’ Peter Cobb Explains Secrets to His Company's Record-Breaking Success

To find the secret to eBags’ success, Retail Online Integration spoke with Peter Cobb, co-founder and senior vice president of the online bag retailer.

ROI: This was a record-breaking year for eBags in terms of sales. To what do you attribute your success?
Peter Cobb: This holiday we're seeing a mass migration from brick-and-mortar to online. People are seeing "Doors opening at 2 a.m.," and I think they're realizing, "I don't have to do that. I can shop at home 24 hours a day online." There's really a gaming aspect to retail these days that seems to be resonating with people. If you don't get in and purchase, it's going to be gone. Consumers understand that and realize, "I need to buy it today because it may not be there tomorrow." Our Cyber Monday deal certainly won't be there tomorrow.