Q&A: eBags’ Peter Cobb Explains Secrets to His Company's Record-Breaking Success

eBags, the online bags retailer, recently launched behaviorally targeted emails and an aggressive search engine optimization campaign — as well as offering 30 percent off and free shipping for purchases over $100 on Cyber Monday — to celebrate the kickoff of the holiday shopping season. The results speak for themselves: eBags enjoyed record-breaking sales this past Thanksgiving weekend.