Putting Merchandise Results to Work

If you have not been performing regular merchandise reviews, this should get you started. If you already perform them, I hope you have seen some new ways to spot trouble before it becomes major, or to harvest your opportunities while they are ripe. And don't forget—"it's the merchandise, stupid!"

Phil Minix is executive vice president and general manager of J. Schmid & Associates Inc., a catalog consultancy in Shawnee Mission, KS. He can be reached at (913) 385-0220 or by e-mail at philm@jschmid.com.