Putting Merchandise Results to Work
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Phil Minix
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By Phil Minix
Great circulation planning and fabulous creative cannot save a bad product offering.
Customers order from your book because they find (with your astute help) products they want. Having a strong and focused merchandise concept means offering the right product assortments at appropriate price points and knowing how to use the page space efficiently and effectively. Reviewing your merchandise results is the first step in understanding how to move forward.
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Phil Minix
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