Putting a Marketing Strategy Behind the Push for Mobile

Retailers rushing to market with a mobile app with no overarching strategy are about to step on a rake. A successful mobile program requires lots of planning and the gathering of as much knowledge as possible before taking that first step. The mobile field offers retailers tremendous benefits but only to those that clearly define their goals, move forward with caution and keep the customer in mind. In the ever-changing mobile landscape, the smart traveler will keep focus on the customer needs, not the technology.