Putting a Marketing Strategy Behind the Push for Mobile

Why? Once the app is up and running, the data flow starts. It’s that data flow that constitutes the true gold dust of the mobile world. To be effective, plans and processes need to be developed to manage the flow of data. Additionally, the processes and resources to mine that data for insights must be in place ahead of time. Analysis of the massive amounts of data isn’t something the IT department can handle as a side project. Dedicated, expert resources are critical or the entire exercise might as well be scrapped.