PureFormulas.com Finds New Customers and Sales With Paid Search

By Melissa Campanelli

"Inventory Driven Search is our biggest nonbrand campaign," says Jose Prendes, founder and CEO of PureFormulas.com. "It's providing a big revenue boost while streamlining our processes and creating major management efficiencies."

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Jose Prendes
Melissa Campanelli

Melissa Campanelli Author's page Melissa Campanelli is Editor-in-Chief of Total Retail. She is an industry veteran, having covered all aspects of retail, tech, digital, e-commerce, and marketing over the past 20 years. Melissa is also the co-founder of the Women in Retail Leadership Circle.

Prospecting: PureFormulas.com Finds New Customers and Sales With Paid Search