Prospecting: PureFormulas.com Finds New Customers and Sales With Paid Search

Prior to working with Channel Advisor, optimizing for inventory was particularly challenging for PureFormulas.com because many of its products are the same, only differing in quantities per bottle (e.g., 30 capsules vs. 60 capsules). So when a product of 30 capsules was out of stock, each varying quantity of this product would have to be manually checked before pausing keywords. Inventory Driven Search, however, automates this process for every inventory item, simplifying campaign management when new inventory arrives or sells out.