Prospecting: PureFormulas.com Finds New Customers and Sales With Paid Search

If PureFormulas.com is offering promotional pricing on a select group of products, for example, Inventory Driven Search automatically updates the search ads for those products with the new sale pricing. If a product goes out of stock at some point during the sale, Inventory Driven Search immediately takes the ad down. Finally, once the sale is over, Inventory Driven Search reverts the product ads back to their normal prices.