Prospecting: PureFormulas.com Finds New Customers and Sales With Paid Search

PureFormulas.com, an online retailer of health supplements, has realized a 30 percent increase in sales and a $30,000 reduction in ad spend since implementing a search program that focuses on in-stock inventory.

PureFormulas.com used the Inventory Driven Search feature of Channel Advsior's Paid Search solution to net these impressive results. Inventory Driven Search automatically pauses and activates search ads for products as they come in and out of stock. It also automatically creates new ads and keywords for new products as they become available, as well as automatically updating product URLs as they change.