Pulp Friction
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A study by the Alliance for Environmental Innovation (the Alliance), a project of Environmental Defense, a nonprofit organization, revealed that despite such potential environmental savings, most catalogers instead print their pages on virgin (non-recycled) paper.
Several industry experts largely attribute catalogers' resistance to using recycled paper to concern about cost and possible decrease in sales. "It's not that [companies] don't care about the environment, but if something doesn't pay for itself, you just can't do it," says Kathy Johnston, creative services manager at consultancy J. Schmid and Associates.
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