How Publishers Clearing House Improved its Open and Clickthrough Rates

Consumers are choosing to remain uninformed until they're ready to listen to you, said Marriott. Therefore, reward those who listen to you. Do this by tracking and learning from every interaction you have with them. Calling this his “Groundhog Day” theory of marketing, Marriott drew from the 1993 film where the main character (Bill Murray) finds himself living the same day over and over again. Marketers must recognize customers and treat them like an old friend, he said.