How Publishers Clearing House Improved its Open and Clickthrough Rates

In a session at last month's Digital Marketing Days Conference & Expo in New York City, Chris Marriott, vice president of global agency services at interactive marketing services firm Acxiom, and Josh Glantz, vice president and general manager at Publishers Clearing House (PCH) Online, the internet destination of the sweepstakes marketer, detailed how an integrated marketing approach can still win over consumers’ attention — and wallets.