How to Test Your SEO With Rigor

When doing iterative testing, it’s good to do what you can to speed up the spidering and indexation so you don’t have to wait as long between iterations to see the impact.

You can do this by flowing more link gain (PageRank) to the pages you want to test. That means linking to them from higher up in the site tree, e.g., from the homepage. But, be sure to give it some time before forming your baseline.