How to Test Your SEO With Rigor
Prove What Works and What Doesn’t
1. Tweak just the title tag and see what happens.
2. Continue making further revisions to the title tag in multiple iterations until the data shows that the tag truly is optimal.
3. Then move on to the headline, tweaking that and nothing else.
4. Now, watch what happens. Optimize it in multiple iterations.
5. Then move on the intro copy, then the breadcrumb navigation, and so on.
- Companies:
- Yahoo! Search Marketing
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