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By acting as a middleman between the Web server and the spider, proxy servers can facilitate useful tests that normally would be quite invasive on the e-commerce platform and time-intensive for the IT team to implement.
Comparison Testing
During the proxying process, not only can words be replaced, but also HTML, site navigation, Flash, JavaScript, frames, even HTTP headers — almost anything. It also can give you the ability to do some worthwhile side-by-side comparison tests, a champion/challenger sort of model that compares the proxy site to the native Web site.
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- Companies:
- Yahoo! Search Marketing
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