How to Test Your SEO With Rigor

Testing a category name revision applied site-wide is harder than, say, testing a title tag revision applied to a single page. Specifically, consider a scenario where you’re asked to make a business case for changing the category name “kitchen electrics” to a more search engine optimal “kitchen small appliances.” Conducting the test to quantify the value would require applying the change to every occurrence of “kitchen electrics” across the Web site. A tall order indeed, unless you can conduct the test as a simple search-and-replace operation, which is exactly what could be done by applying it through a proxy server platform.