Industry Eye: Prospecting - Z Gallerie, Beachbikes.com, Harrods

Harrods pays Monster Media a fee, but collects huge fees from advertisers while drawing traffic into the store. "It's almost like seeing a UFO for the first time," says Monster CEO Chris Beauchamp. "People freak out and then are dragged right into the store."

Harrods has long been known for its eye-grabbing windows, containing the likes of an actual Aston Martin. That car may soon be part of the display, Beauchamp says, enabling pedestrians to manipulate it with their mobile devices. —Paul Miller